PUBLISHERS GUIDE
Traffic Source Transparency for Performance Publishers
Understand the records, source controls, sub IDs, creative evidence, and operating practices that help publishers build trusted buyer relationships.
Transparency is the operating ability to explain where a consumer interaction came from, what the consumer saw and which approved parties participated in producing it.
Build a source map
List owned properties, paid media accounts, call centers, affiliates and sub-publishers. Assign stable identifiers and document which campaigns, markets and representations each source may use.
Preserve the consumer journey
Keep versions of creatives, landing pages, disclosures and forms with timestamps. Link those records to tracking identifiers whenever practical so a transaction can be reconstructed.
Control downstream partners
A publisher remains responsible for the sources it introduces. Approval, monitoring and removal processes should extend to sub-publishers rather than stopping at the primary account.
Turn transparency into growth
Clear source records shorten investigations and make high-performing segments easier to identify. That can support faster feedback, more confident caps and more precise campaign access.
FREQUENTLY ASKED QUESTIONS
Questions teams ask
What is a publisher sub ID?
It is a source-level identifier used to distinguish partners, placements, creatives or other traffic segments within a publisher account.
Why retain creative history?
Historical versions help teams verify what a consumer may have seen and investigate quality or compliance questions accurately.
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